Zero Click Workshop
How to design and measure effective marketing in a Zero Click environment?
Many organizations have noticed declining website traffic and collapsing conversions. Behind this trend lies a fundamental and lasting shift in how people search for and consume information across digital channels.
AI-powered searches, generative summaries, and social media algorithms now guide people to consume content, compare alternatives, and make decisions right where they already are — on Google’s search results page, in ChatGPT, on TikTok, or on LinkedIn — without ever visiting a website.
The traditional digital marketing model built around driving clicks, funneling visitors through website content, and measuring conversions is rapidly breaking down. Marketers need new insights and ways of thinking about how to design and measure effective marketing in a Zero Click environment.
This workshop is designed to support your marketing team through this shift. It will help you build a shared understanding of how customer behavior has changed and lay the foundation for planning impactful marketing in the new landscape.
Workshop Agenda
The Background of Zero-Click Behavior
We’ll start by diving into the shift in buyer behavior, where the rise of Zero-Click experiences, AI-powered search, and dark social are challenging traditional funnel-based thinking. In this training section, you’ll learn how to plan and measure impactful marketing in a Zero-Click environment.
Collaborative Working
Through interactive exercises, we’ll put the theory into practice — from the perspective of your own business.
The hands-on work will help identify visibility gaps, content development needs, and future directions for guiding your marketing strategy in the Zero-Click landscape.
Final Output: MediaMix Board
By the end of the workshop, you’ll receive a custom, visual MediaMix board tailored to your business — a practical tool to clarify the right channels, content types, and KPIs for the Zero-Click era. This board will serve as a foundation for your marketing strategy, planning, and budgeting for the coming year.
Agendalla:
- Zero-Click behavior, AI search, and dark social — what are they and why are they changing customer journeys?
- Social media, Google Ads, SEO, and AEO — a channel-specific trend overview
- How do these shifts affect digital marketing content planning, visibility, and measurement?
- What does multi-channel Zero-Click marketing look like for your business?
Details:
- Price: Starting at €1250 + VAT
- Duration: 2.5 hours
