Lead Agency model
Strategic leadership for international marketing management
OIKIO’s Lead Agency model is a strategic approach designed to effectively manage multi-channel marketing and stakeholder collaboration. The model ensures clear coordination and division of responsibilities between the different parties involved.
Clear direction and division of responsibilities
Managing global marketing can be difficult without a clear strategic direction and division of responsibilities. We have developed OIKIO’s own Lead Agency model, based on our experience of marketing to global companies.
Working together to achieve success
Our Lead Agency model centralises leadership, but maintains close cooperation with different stakeholders and partners. This ensures effective marketing that works coherently to achieve your business objectives.
What does the Lead Agency model include?
- Strategic basis: a clear plan that supports the business objectives.
- Clear communication: roles and responsibilities are clearly defined using the RACI matrix.
- Functionality: processes and tools are optimised to ensure efficiency.
- Collaboration: all parties work towards common objectives.
Need help managing your international digital marketing?
Team
Riku Kiljunen
Senior SEO Consultant
Mirkka Mussalo
Head of Customers
Katja Kokko
Chief Customer Officer
Essi Martevo
Senior SEO Consultant