Programmatic buying
Take advantage of programmatic buying advertising solutions
Programmatic buying helps you reach your target audience in carefully selected quality media. With digital outdoor advertising, you can reach customers you can’t reach through the screen.
Reasons to work with our programmatic buying experts
Multi-channel media buying
Advertising is bought and controlled by individual self-purchasing platforms (e.g. Smartly, Adform), which allows you to manage the whole process from one place. We reach the desired audiences during the media day, wherever they are. We test, optimise and scale advertising messages to suit each time, place and audience. We also scale the budget smartly across channels.
DOOH works
Programmatic outdoor advertising grew significantly in 2022 and is expected to grow further. Currently, Clear Channel, JCDecaux, Ocean Outdoor and Blip offer programmatic inventory in Finland. The CPM rates for DOOH advertising are in the same average range as for traditional banner advertising (around €2-10 CPM) and in terms of ad production, you can start with just one media size (1080x1920px). The display of advertising can be controlled by time of day, regional targeting, etc.
Versatile targeting
We buy native inventory from major Finnish media, such as Sanoma and Alma. A programmatic specialist builds and manages advertising with the same targeting possibilities as standard banners. In addition, targeting can take advantage of time of day, geo-targeting and specific domains, for example. Native ads are displayed on all devices.
Our approach to programmatic buying
Full transparency
We want to increase our customers’ understanding by being transparent and proactive. Our customers always know what their budget is going to be used for. Transparency also means that our clients own the tools and campaign data as they wish.
Multichannel
Advertising is bought and controlled from individual self-purchasing platforms, allowing the whole to be managed from a single location. We reach target audiences with the right messages, at the right time, throughout the media day, from wherever they are.
Advocacy
Our deep insight into the digital advertising landscape saves and makes more efficient use of our clients’ media budgets. We tell and show our clients where to invest their money and what to try for growth.
Programmatic buying services
The concept of programmatic advertising has changed and no longer refers to banner advertising alone. Today, programmatic advertising includes a wide range of different advertising channels and, therefore, also covers the entire sales funnel.
Display advertising
Programmatic advertising effectively reaches audiences at all stages of the buying journey through a variety of advertising formats. Ads can take the form of smaller banners or flashy takeovers that maximise attention value. Purchases are focused on quality, brand-safe media, always with the aim of high viewability – only the ad seen has an impact.
Programmatic outdoor advertising
Programmatic outdoor advertising, or DOOH, is a powerful brand advertising tool that reaches a wide range of target audiences, regardless of age or location. Although it is a mass medium, ads can be precisely targeted based on time, location and context, for example at airports or shopping malls. Advertising space is very high in terms of attention value and cannot be ignored.
Video advertising
Video advertising is an effective form of digital marketing that uses moving images and sound. Its main purpose is to increase brand visibility and effectively market products or services through visual and audio elements. It can also be targeted exclusively at bigscreen CTVs, making it comparable to linear television advertising.
Digiaudio
Digital audio advertising is a way to reach audiences that spend a lot of time listening to audio content, such as podcasts or streaming music. It also offers the possibility to personalise ads and target them precisely to desired audiences. As with traditional banner advertising, advertising is bought on a CPM basis.
Native advertising
Native advertising is a form of advertising that seeks to blend seamlessly with surrounding content, such as news and magazine websites and apps. With native advertising, you lift articles found on your own website for advertising in a quality Finnish media environment and drive users to your own media.
Connected TV or CTV
Native advertising is a form of advertising that seeks to blend seamlessly with surrounding content, such as news and magazine websites and apps. With native advertising, you lift articles found on your own website for advertising in a quality Finnish media environment and drive users to your own media.
Want to reach your ideal customer through programmatic buying?
Team
Selja Selenius
Lead Programmatic Consultant
Taru Paavola
Lead Paid Social Consultant
Jussi Määttä
Senior Digital Marketing Specialist
Miikka-Markus Leskinen
Senior Digital Marketing Specialist