Data & Analytics
Make Better Choices Using Data and Analytics
We help your company measure the success of your digital marketing. We master complex conversion tracking solutions and building data warehouses.
REASONS TO WORK WITH OUR SPECIALISTS
We Provide Understanding, Not Just Figures
Companies often have more data available than they can use. Figures are always easy to present, but extracting meaningful information from the data is a challenge. We help our customers to distinguish relevant data and use it to drive their business.
Management of Technical Analytics Solutions
Data collection requires technical expertise and the technical implementation determines the quality of the data. We have a highly experienced technical web analytics team with experience in challenging and advanced web analytics technical implementations.
Visualisation of Data Helps Its Utilisation
Data only becomes useful when it is visualised and conclusions are drawn from it. Once the data has started to accumulate after installing tracking, we create dashboards for our customers’ various interest groups. The tools we use include Google Looker Studio, Tableau and Klipfolio.
Data and Analytics Services
Marketing Analytics
Without the support of analytics, managing the overall marketing mix is challenging, and decisions may have to be made blindly. With the support of web analytics, you can get information about your marketing costs and performance, all in one place.
Web Analytics Setup
Our web analytics implementation service provides a solution for effective website monitoring and analysis. Better understand your website users and track key metrics.
Web Analytics Audit
A web analytics audit is a review of the different areas of analytics, which together form an overall picture of the functionality of analytics. It is important that you can trust the data.
Website Conversion Optimisation
We develop the website so that more and more visitors turn into customers or leads. The work is based on data, user testing and continuous improvement to ensure that the content on the site effectively supports the user’s purchase path.
Data Warehouses and Data Enrichment
We ensure that marketing, sales and website data are seamlessly integrated in the data warehouse of your choice, such as Google BigQuery.
Data Visualisation and Dashboards
Clear and visual data helps you understand the evolution of your business and make better decisions in real time. The tools we use include Google Looker Studio, Tableau and Klipfolio.
Want to manage your business more effectively with data and analytics?
For search engine advertising and optimisation, we rely on OIKIO’s highly skilled team. Our digital marketing is driven by data, performance and consistency, and OIKIO has truly claimed its place in achieving these goals. The team’s proactive approach and professionalism cannot be found everywhere, I highly recommend OIKIO.
Minna Niemelä, Marketing Manager, Online Sales, LähiTapiola