Social media advertising

Increase demand and do business across social media channels

We carry out our clients’ online advertising in a multichannel way. Automation, testing, best practice adoption and strong algorithmic expertise are core to our approach.

Reasons to work with our social advertising experts

Efficiency above all

We are constantly designing and building new tools, methods and solutions for online advertising. We develop well-documented processes for the different stages of advertising, so that we can focus more on growing your business and less on routine. We strongly believe that humans should never do what robots and automation could just as easily do.

Smartly and LinkedIn partnership

We are the only company in Finland with the highest level of LinkedIn certification. We have partnered with Smartly, which means that our customers can take advantage of the platform’s automation and scalability if they wish.

Leveraging data for the benefit of the social media

Our team of experts consists of highly experienced social advertising professionals with a wide range of experience from Finland and around the world in developing social advertising for major advertisers. Our experts not only operate advertising through advertising buying tools, but also use client web analytics tools to get the most out of their channels.

Our approach to social media advertising

We like automation

We want to enable effective and dynamic advertising for all our social media clients, regardless of their sector. Instead of manual boosting, bid-optimisation or image editing, we believe in scalability that is as automated as possible. Together with our clients, we create the automation model that best suits each one, mixing both best practices that suit everyone and specifically tailored implementations.

Making the most of analytical tools

We do not stop at the usual campaign statistics, we monitor performance trends in the light of both web analytics and social analytics. This is why our consultants need the skills of an analyst as well as those of a conversion optimiser, as our development ideas are often not just limited to ad optimisation, but often include ideas for optimising landing pages, pricing and even the shopping pipeline.

Continuous testing

For us, social media advertising is a constant testing process. So we are always running some kind of test related to the ads themselves, budgeting, targeting, landing pages, etc. We start with the broad lines, and as we find combinations that work, we take the testing to a more and more sophisticated level, looking for the most perfect, most effective combination. Then we shuffle the deck again and keep going, because there’s always something to test.

Social media services

Our social media experts are constantly monitoring industry changes to keep our customers one step ahead of the rest. We are versatile in our management of multiple social media advertising channels and focus on those that best serve your business objectives.

Meta: Facebook advertising

Facebook is a versatile social media platform that offers a wide range of advertising formats and targeting options.

Facebook ads can be used at all stages of the customer journey, from branding to tactical advertising. Facebook advertising can be used for both B2C and B2B marketing.

Meta: Instagram advertising

Instagram is a visual channel where high-quality content is key.

Instagram advertising offers an effective way to reach a youthful and visually oriented audience. On Instagram, short videos such as stories and reels are a great way to raise brand awareness.

LinkedIn advertising

LinkedIn is particularly effective for B2B marketing because it offers the opportunity to reach decision-makers and professionals in a wide range of industries.

The strengths of LinkedIn advertising are its precise targeting options: for example, company listings, job titles, industries and company size

Pinterest advertising

Pinterest is a social media platform focused on designing the future, offering advertisers the opportunity to appear on users’ inspiration boards.

Pinterest reaches a more adult audience, with a strong representation of women in particular. Pinterest is where users look for inspiration and ideas.

TikTok advertising

TikTok is a social media platform dedicated to short video sharing. TikTok advertising is particularly effective when it comes to reaching a young and creative audience.

The TikTok audience is expanding rapidly, with 30-year-olds being the fastest growing audience. Did you know that people spend up to 90 minutes a day at TikTok!

Snapchat advertising

Snapchat is a popular social media platform, especially among young people. Snapchat is particularly focused on short videos.

Advertising should take into account the creativity and interactivity of the ads. Snapchat is opened several times a day, which gives advertisers the opportunity to be seen in a variety of ways on users’ screens.

Want to get the most out of social media advertising?

Contact us