LinkedIn advertising

B2B Marketing Partnership

LinkedIn has the world’s largest professional network with over 1 billion users globally and more than 2 million Finnish users – and it continues to grow. On of the strengths of the platform is the business-forward environment where users are active with a purpose: learning, advancing their careers, and making business decisions.

Why Advertise on LinkedIn?

Target More Precisely Than Ever Before

On LinkedIn, you can target advertising based on job titles, industries, company size, and geographic location, and even to selected company lists. The deprecation of third-party cookies does not affect our capabilities.

High-Quality Context

Your ads will appear in a professional environment where users are receptive to valuable B2B content – such as webinar invitations, guides, career content, and corporate sustainability.

A natural environment for building thought leadership
Opportunities for sales and marketing collaboration

Performance Optimization and Brand Building

LinkedIn is suitable for both lead generation and long-term brand building. You can build trust and create thought leadership within your industry long before your target audience moves in-market.

With us, you will receive:

Competitor analyses of paid activities, and benchmark data
Enhanced campaign reporting, and additional tools for support

LinkedIn Campaign Formats

LinkedIn offers advertising products for different objectives:

Sponsored Content: ads with visual elements or interactive content directly in the news feed.
Sponsored Messaging: personalized and interactive message ads sent directly to the target audience’s InMail.
Thought Leader Ads: the opportunity to feature an individual employee or thought leader as the face of paid advertising.
Lead Gen Forms: built-in lead capture that automatically fills in with LinkedIn profile info before submission.